The Mikey network
how we do it
Infinium is proud to work with The Mikey Network. Our teams use a multi-channel approach to effectively connect with audiences and spread Mikey’s mission - promoting heart-healthy lifestyles.
SOCIAL MEDIA BLOG WRITING PRESS RELEASES
Challenge
The Mikey Network is looking to raise their public profile and provide education about their worthy cause using both digital and traditional media channels. Creating effective messaging and content that conveys Mikey’s impact and resonates with relevant audiences is the first objective. Spreading this narrative on targeted channels will also be key to generating effective leads.
OUTCOME
Since Infinium started to work with The Mikey Networks we have seen incredible results:
Social impressions on average have increased by over 45%
Monthly engagements have increased by 20%
Point-Click’s have increased by 10%
Our team works to improve The Mikey Network’s brand using an omni-channel approach. We use blogs to increase traffic promoting key topics such as heart-healthy living, nutrition and the importance of defibrillators.
We also manage The Mikey Network’s social media including content planning and creation. Our creative team has outlined an overall strategy and developed different concepts that have proved impactful in securing leads. We are data-focused and continuously report on key performance indicators testing creatives and running A/B pilots to ensure targets are reached.
Publishing press releases has provided very effective in increasing The Mikey Network’s presence and ultimately spreading information about their worthy cause.
“Working with The Mikey Network team has been an absolute dream. They are thorough, concise, and passionate about promoting the importance of heart-health. At Infinium, we are proud to represent such a dynamic company”